A 300 mg per day amount of Vital NMN Bioactive Nucleotide in a Tropical Glow-flavored gummy is the formulation fact behind Vitafusion’s Vital NMN Gummies, positioned against the capsule format the company says most NMN products come in [1].
Vitafusion has launched Vital NMN Gummies, which the company states provide 300 mg of Vital NMN Bioactive Nucleotide per day and are designed to support healthy aging, cellular health, and vitality [1]. For product developers, the news is the amount of an NAD+ precursor carried in a gummy, and how little else the release discloses.
The release, issued through PR Newswire by Piping Rock Health Products on September 16, 2026, and datelined Bohemia, New York, September 15, 2026, presents the product as the brand’s first major innovation since Vitafusion joined the Piping Rock Health Products family, paired with a TikTok-first campaign under the line “Aging? Love It.” [1].
What NMN is
NMN is nicotinamide mononucleotide [2]. The release describes it as a precursor to NAD+ (nicotinamide adenine dinucleotide), states that it is present in nearly every cell of the body, and says it has an important role in the production of cellular energy [1]. It adds that NAD+ levels naturally decline with age and that NMN has become one of the ingredients behind rising consumer interest in healthy aging [1].
A review in Cell Metabolism describes NMN and nicotinamide riboside (NR) as NAD+ intermediates, notes that NMN is synthesized from nicotinamide, a form of water-soluble vitamin B3, and 5′-phosphoribosyl-1-pyrophosphate, and reports accumulating evidence suggesting that NAD+ levels decline with age at a systemic level in diverse organisms, rodents and humans included [2]. A portal-covered trial of nicotinamide riboside, a standardized herbal blend, and their combination in healthy aging adults gives human evidence context for NAD+ precursors.
The formulation facts the release carries stop at the daily amount, the gummy format, the Tropical Glow flavor, and the company’s contrast with the capsule, which it states is the form most NMN products come in [1]. It does not disclose the gummy base or gelling system, the number of gummies that make up the 300 mg daily amount, the source, assay, or purity of the NMN, or any stability data for the active in the gummy matrix.
A gummy is a formulation problem in its own right. Portal coverage of quality standards for gummy formulations sets out the measurable parameters at stake, including hardness, adhesiveness, chewiness, moisture content, and weight uniformity, and a study of ashwagandha and valerian gummies built on a gelatin, pectin, and guar gum base shows solid-dispersion work raising an active’s solubility ahead of gummy loading.
Kimberly Vigliante, Senior Vice President of Sales & Marketing at Piping Rock Health Products, framed the launch as a brand initiative:
“This is much bigger than the launch of one new product. Vital NMN™ represents how we are reinvigorating Vitafusion® by moving quickly into emerging wellness spaces, recruiting new consumers, and showing up boldly on the platforms shaping culture.”
The company states that the TikTok-first launch is designed to bring NMN to a new generation of wellness consumers [1].
Tina Dobush, Vice President of Marketing & Communications at Vitafusion, said: “With ‘Aging? Love It.,’ we’re flipping the conversation around healthy aging.” She continued:
“It’s not about turning back the clock or believing the best years are behind you. It’s about embracing where you are, supporting where you’re going, and making wellness something you can genuinely enjoy along the way. That’s Vitafusion®: Bold Flavor. Expert Nutrition.”
Vitafusion said in its statement that the gummies support NAD+ levels, cellular health, vitality and repair, energy, and metabolism, and the release attaches to each of those statements the notice that they have not been evaluated by the Food and Drug Administration [1].
The firm added that Vital NMN Gummies can also complement Vitafusion Women’s Multi, Men’s Multi, or MultiVites for consumers already building a daily wellness routine, which the release presents as an easy way to add targeted healthy-aging support on top of an everyday nutritional base [1].
Sources
- Piping Rock Health Products, LLC, Vitafusion Says “Aging? Love It.” with Launch of Vital NMN Gummies, PR Newswire, September 16, 2026, 09:15 ET. https://prnmedia.prnewswire.com/news-releases/vitafusion-says-aging-love-it-with-launch-of-vital-nmn-gummies-302880666.html (accessed 2026-09-17).
- Yoshino J, Baur JA, Imai S. NAD+ intermediates: The biology and therapeutic potential of NMN and NR, Cell Metabolism 2017;27(3):513-528, doi 10.1016/j.cmet.2017.11.002. https://pmc.ncbi.nlm.nih.gov/articles/PMC5842119/ (accessed 2026-09-17).
These statements have not been evaluated by the Food and Drug Administration. This information is provided for dietary supplement industry professionals and is not intended to diagnose, treat, cure, or prevent any disease.
